Audience Segmentation for Malaria

This course is intended for use by social and behavior change and service delivery professionals to encourage appropriate use of malaria tests and treatment by employing segmentation based on attitudes and behaviors of their intended audience(s). Participants will learn how to identify and group target audiences based on specific characteristics to tailor interventions that resonate and drive behavior change.

This course is broken down into 3 main sessions:

• Session 1: Why Segmentation Matters for Malaria
• Session 2: Conducting Audience Segmentation
• Session 3: Developing Tailored Interventions